The preliminary preview of the Billionaire Boys Club/ICECREAM Bee Line reveals colorful pieces and lively collaboration elements for Spring 2013 full of design cues from both Pharrell Williams and Mark McNairy. Colorful shirting with delectable imagery is pervasive throughout while the previously announced camouflage boot partnership with Palladium is once again on display. Unlike their inaugural collection which relied on single color prep pieces, the spring seems to draw heavily on the idea of things vibrantly coming back to life – with playful textures and patterns like polka dot and shirting with Native American vibes. Expect more imagery and information in the coming weeks.


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