[PHOTOGRAPHY] RICOH RELEASES ITS LATEST INNOVATION #THETA

Japanese firm Ricoh released its latest innovation to the digital photography world. The handheld, lightweight, remote-like camera names Theta allows its user to take full spherical photos in just one shot, whereas our mobile phone cameras require us to move our device slowly across an invisible plane. Once its shutter button is pressed, the Theta’s ultra-slim twin-lens optical system snaps the view from around, above and below the device to create seamless panoramas. Instead of sporting its own display, every image taken is automatically sent to your smartphone or tablet to allow for edits and photo sharing. Associate director of Ricoh’s new business development center said of the Theta, “By encapsulating everything and everybody within a cohesive sphere in one simple shot, it will help users to perceive the interconnections that we all share.” This new wave in photo technology will be available for pre-order in France, Germany, UK and the USA starting this October.

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